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Posts by: Jim Beretta
When Was The Last Time You Had a Great Customer Experience?
As business owners, I don’t think we spend enough time putting ourselves in the shoes of our prospective customers. We don’t think enough about how to create the best possible experience for our customers. We ask what a customer expects when they walk in the door. We try[…]
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Customer Attraction and The Marketing Power of Word of Mouth
You’ve probably heard stories from business owners about how they sunk countless thousands of dollars, hours of manpower and a huge emotional investment into an innovative, creative and never-been-done marketing campaign – and in the end, it didn’t deliver any measureable results. You may have even been a[…]
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