Trade events are a staple in B2B marketing for industrial automation companies. If they haven’t been part of the marketing mix for your company, they should be. Trade event marketing is often the biggest budget item line for our customers in robotics and automation and for good reason – they work. Events when planned, executed and measured properly can be an invaluable part of networking, building your brand and most importantly, lead generation.
At Customer Attraction we have deep experience in trade events marketing and have worked on both sides of the industry. We have written a lot about best practices for success with this important part of face to face marketing and we would be happy to help you find out what success can look like for your trade event marketing effort.