Blogging as a strategy for inbound marketing makes a lot of sense. In addition to providing valuable content for your website, blogs support brand awareness, can promote thought leadership, can be used for email marketing, and as a general marketing tool like a piece salespeople can send to prospective customers as a touchpoint.
The big challenge with blogging is getting your engineer or salesperson to write the blog. They might say “yes” when you ask them but they are supposed to be doing engineering, traveling, selling systems.
Creating content is not their job and it falls way down on the priority list.
That’s where we come in. Our experience in industry, knowledge of trends in technology and even the finer points of robotics and manufacturing systems allows us to talk the talk—and our blogs reflect that.