Customer Attraction Marketing Consultants

Robotics and Automation Map
Waterloo Robotics & Automation Ecosystem

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Waterloo Region Economic Development Corporation is a government-funded organization challenged to attract outside investment to Waterloo Region.


Create a Waterloo Region Robotics and Automation Map aimed at attracting companies to the Region of Waterloo. Waterloo Region includes: Kitchener, Cambridge, Waterloo and Dumfries. Townships include the Township of North Dumfries, Wellesley, Wilmot and Woolwich.


Waterloo Region is home to a vast array of technology companies including Blackberry, Toyota, Eclipse Automation, Systematix and ATS Automation Tooling Systems. What many people do not know is that it is also home to many robotics and automation companies and their supply chain of automation including toolmaking, PLC, programmers, panel builders, and vision professionals. WREDC published an RFQ document asking for a solution to building a technology map of customers in the space, obtaining permissions from companies and creative methods to sector off the automation and robotics ecosystem.


Customer Attraction successfully bid the project. Our approach was: compile a primary list, contacting various stakeholders including government, academic, the startup community. We then condensed the information to establish a final, quality list. As part of the project we obtained logos, permissions and ensured companies were slotted in the correct vertical. This project was made more challenging as it started in the early months of the pandemic when people were not easy to contact.

WREDC was thrilled with the result, and this project is a strong visual representation of the rich robotics and automation ecosystem in the area, and allows them to continue to attract outside investments in the robotic and automation industry to Waterloo Region.

If you would like to find out more about automation and robotics in Waterloo Region: