How to be a Speaker at Trade Events Always speak at trade shows. When my clients ask me the best way to amplify their presence at a trade show and optimize their spend, I tell them to get on stage. When you are on stage, you are the[…]
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Attending an industrial Trade Show in 2023? Here are some of my picks. You will see companies such as FANUC Robotics, ABB Robots, Staubli Robotics, DENSO Robotics, Kinova Robotics and Universal Robots to name a few. PROMAT 2023 | McCormick Place | Chicago, IL March 20-23, 2023 From[…]
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Why Exhibit at Trade Shows? Recently I’ve seen some discussions on LinkedIn about the efficacy of trade shows vs. digital marketing. I also just had a conversation with a client about the importance of trade event marketing as part of a robust marketing strategy. Trade shows are[…]
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The SWAG and Trade Show Premium Conundrum Doesn’t everyone love a free bit of SWAG at trade shows or events? You’ve probably heard the term SWAG but do you know what it stands for? It’s short for “Stuff We All Get”. SWAG has a lot of other meanings[…]
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How Much Does it Cost to Exhibit in a Trade Show? I’ve been intimately involved in tradeshows for the past 20 years in one way or another and get this question a lot from customers, clients and peers. So I thought it would be useful to create a[…]
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Trade Show Planning Calendar and Task Scheduler I have seen trade shows launch brands and create millions of dollars of repeatable revenue for companies and open new channels, create wealth and employment. I have also seen companies that failed to execute on the plan they had for their[…]
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I am writing this blog just one day before I head out to a major conference in Chicago. Again. It is my hope to help you get the most out of spending precious time attending at trade show event. Have you ever walked around the Javitz Center in[…]
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Top 10 Rules of Trade Shows Whether it’s something to brag about or not, I get to more trade shows than anyone else I know. So I get to see a lot of successes and mistakes that exhibitors make. This led me to create my own Top 10[…]
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I was inspired to write this blog about How to Drive More Traffic to Your Trade Show Booth, when one of our clients asked a question: How can I get traffic to my trade show booth? This is a difficult question. Like many of the marketing and trade[…]
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Trade Show Exhibitor Checklist: 87 things you need to bring to your next Trade Show Planning and executing your exhibition at a trade show involves countless details, which can be overwhelming as you try to fit it into the course of your daily work. It’s the details that[…]
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