Tips and Tricks for Shooting Industrial Video to Market your Business
I’ve had the opportunity to create, edit and commission hundreds of business-to-business videos over the years. I’ve worked with numerous videographers and editors to create industrial videos for my clients and employers. Many of these videos included complex machinery that demonstrate technical ability and design and are aimed at branding clients as leaders in their space.
If you are considering investing in video, then it is important to design a process, document it and follow the process. I always err on the side of having too much video, as you never know when you may need material for filler or what is called “B Roll” shots.
Sound and lighting are the two most important elements of video. Ensure that your video is sharp (in focus) and your lighting is appropriate for the subject.
Because lighting and clear sound (if required) are so critical, make sure you or your videographer source appropriate lighting and microphones to do the job.
Here are some other tips on shooting industrial video:
If you are videotaping complex industrial machinery, here are some additional tips for shooting machines:
When shooting a video, remember you are telling a story. So make sure that you get several shots each of each process, from different angles so you can let the viewer understand how the machine actually works.
Have we remembered everything? If you have any other suggestions, please send me an email.
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